B2B · Luxury interior finishes
Crossed 1 million in revenue, with enquiries from 50 countries
The project
Craftaforms is a luxury interior finishes brand with presence in Toronto and Dubai, selling to designers and specifiers who judge a supplier by its presentation. We designed an editorial showcase to match: gallery driven product pages, a trade account funnel built for specifiers, and a catalog architecture designers actually use. A materials brand that now looks as premium online as it does in person.
Materials sell on surface, texture and light. Standard ecommerce product templates flatten all three. We built pages that lead with large editorial photography and treat specification detail as the supporting layer rather than the headline.
A specifier is not a shopper. They arrive with a project, a budget band and a deadline. The funnel captures that context up front and routes it to the team with enough detail to respond properly on the first reply.
Organised the way a designer searches, by finish, by application and by material family, so someone specifying a project can move from an idea to a shortlist without asking anyone.
Toronto and Dubai are different buyers with different expectations. The structure carries both without splitting the brand into two sites.
Project Gallery
In their words
The best of the best. Enquiries from more than 50 countries, great structuring of the website, and we crossed 1 million in sales. We are already returning to LitBooked for another project. Gem of a company.
Our Services
A portfolio site engineered to convert.
A search ready website built around the lighting services you provide, the markets you serve and the proof buyers need to see before they enquire.
Own the searches that matter in your metro.
A connected visibility foundation combining SEO, local visibility, Google Business Profile, content and trust signals around the services and locations that matter, while making your business easier for ChatGPT and Google AI to understand, find and recommend.
Preferred vendor lists are where lighting companies really win work.
A structured system for building venue and preferred vendor relationships that can create a repeat referral channel alongside search and other sources of demand.
Toolkits & Products
Get onto venue preferred vendor lists. Outreach scripts, the one page profile template and the follow up cadence that keeps you top of the list.
Quote templates, package tier structures, pricing psychology and word for word objection scripts. Close more of the enquiries you already get.
Client intake forms, site visit and crew checklists, contract drafts, event day timelines and review request sequences. Your whole back office, ready made.
Prompts and workflows that write your proposals, venue emails, captions, Google posts and review replies in minutes instead of hours.
Move from $2,000 to $5,000 weddings into $10,000 to $30,000 galas and conferences. Target lists, capability deck structure and bid response templates.
The November to February engagement season plan. A six week calendar of exactly what to post, who to partner with and how to fill next year of dates.
All five toolkits and courses together. Everything we know about filling a lighting company calendar, in one download.
Free · No strings · 48 hour delivery
Tell us where to look. Within 48 hours you get a personal video walking through your website, your Google profile and your Instagram: what is working, the three things costing you bookings, and the one fix to make first.
Two minutes to request. Three short steps, nothing else.
Get your free auditOr email hello@litbooked.co and we will pick it up from there.